
Day 1 – Saturday 21 February 2009
11:00
Dressers, stylists, event coordinators, and Important People trickle backstage, the latter of whom are mostly in a flurry and very, very high-strung. The adrenaline starts pumping already. There is a lot of waiting around and a great deal of watching a myriad of personalities skulk their way through secret passages and locked doors. Whilst waiting, I strike up a conversation with fellow dresser Tammy and we chat about her exciting foray into shoe-designing and shoe-making. We both have various contacts in the industry, whom regularly enlist very ordinary people like me to put clothes on models. It’s an interesting path I’ve gone down since dressing at my first fashion show – Boobalicious Ball – a year ago, and provides an unreal escape from my 9-5 job.
11:15
The 10 or so dressers are led backstage and as we plop down on the floor, our Head Dresser, Zoe, briefs us on the parade. There are three parades in total, each encompassing a different theme – Soft Goth (lots of lace, dark rimmed eyes, black leather gloves and tailored suiting), Festival (think fringing, liberty prints, paisley, oh so 70s), and Country (plaids, puffer jackets, denim, suspenders!). There are 16 models, three of whom are male (Luke Quill – of Make Me A Supermodel fame, Adam, and Lloyd). Amongst the many enviously long-limbed girls, Gemma Bidstrup (winner of Search for a Supermodel 2001) and Courtney Chircop (who achieved a top 3 placing in Make Me A Supermodel) secured gigs at this Myer A/W parade. Courtney is shorter than I had imagined, however I struggle to see the weight she allegedly put on during the latter stages of the reality modelling tv show – she is tiny!

11:30
Renowned Perth stylist Sylvia Gauci, powerwalks in and apologises for her tardiness. She cordially introduces herself and gets down to business. Sylvia is the utmost professional, and possesses an extraordinary amount of patience (given only 10 of the 16 dressers have turned up, and the racks of clothes are very, very late). Tasks are delegated to us Dressers – we start by organising the shoes by model and theme. I tack model comp cards up on the wall, and then hurry into the service lift to see if the racks of clothes have arrived yet.
11:45
No sign of clothes yet, and the first parade is due to start in 45 minutes. As with all fashion shows, there is an extraordinary amount of waiting that goes on backstage, with most of that time spent anticipating the next orders. Sure enough, the phone call to notify us the beloved clothes have arrived, finally comes through.
Noon
The models arrive, having been in hair and makeup since 9am. Sylvia barks orders and each Dresser is assigned a model to work with for the entirety of the day. I am dressing the tall, handsomely ripped Lloyd (I swear, I had no choice in this matter!) but secretly breathe a sigh of relief – no fumbling with stockings, bangles, gloves, buckled boots and complicated dresses! I’ve worked at half a dozen fashion shows and have only dressed female models, so this should be an experience! Guys’ clothes are so simple, are they not?
Tantrums, diva behaviour, cattiness and ice queens – these are the most common misperceptions of models. But surprisingly enough, I have actually never witnessed a single episode of Divaism. In fact, the models are incredibly easy to work with, friendly, and extremely professional. Most of them are pretty down to earth and find enjoyment and frivolity in what they’re getting paid to do.
12:10
With the A/W fashion launch due to get underway in 20 minutes, backstage inevitably transforms into a madhouse. Yes, the models fling off their clothes, bras, shirts, shoes, and… before you start to fantasise about it turning into a pillow fight or pajama party (here’s looking at you Rob), the models quickly step into their Goth digs. Whilst the girls negotiate 1940s-inspired looks, I thread a belt through Lloyd’s jeans loops, button up his shirt, and ensure everything is tucked in where they should be. Too easy.
Something’s missing though. Like a veteran, Lloyd points to the tie languishing on the rack, and at a frantic pace, we windsor knot the tie – to no avail! Too short, too long, the knot is too thick. Lloyd gives windsor knots a go but it turns out a little awry. He gives it to me and I admittedly do a better job, but it’s too short! Eurgh! Who said dressing a guy was a cinch again? We consult Zoe, who instructs us to tie it neatly. I hurriedly give it two last shots, and ta-da! It’s possibly half a centimetre too short, but it will do.
12:25
Fashionably late, Jennifer Hawkins walks in, and yes, everyone gawks and gasps. And yes, she is unbelievably stunning. Beyond beautiful for words almost. It’s the first time I’ve seen her in the flesh, let alone be standing a few centimetres away from her. She quickly says her hellos, and everyone watches as she is reunited with Courtney and Luke (Jen hosted Make Me A Supermodel). Jen is opening the parade so quickly ducks into her own dressing room with a couple of her minions to primp and prime herself.
12:30
The fashion parade is running behind schedule, as it can’t start without Jen. In the meantime, the Dressers stand back, whilst the models practise their walk in six-inch ankle boots. Gemma Bidstrup, who is struggling in her boots, recounts a story to me and a couple of Dressers about how she once got to the end of the runway and one of her shoes suddenly flung off into the crowd, hitting a photographer in the face.
I am completely enamoured with a particular Camilla and Marc plum silk drapey dress that looks breathtaking on the model. All love. Paired with black tights and those six-inch booties, with a messy bun peeking out from underneath a woollen beret, the look is complete, and pays tribute to the sublime craftmanship and extraordinary talent of the brother and sister duo.
12:40
Jen emerges, looking every inch the Miss Universe, and quickly steps up onto the podium backstage to be briefed on her guest appearance. She wears a deliciously violet, tiered silk, off-shouldered concoction by Nicola Finetti, a dress clearly referenced from Herve Leger’s trademark bandage aesthetic. Her dark blonde tresses cascade in loose curls past her shoulders, and I am in absolute awe of her flawless, delicate bone structure. She is much taller than I thought, in real life, and admittedly she does look a tad healthier than the rest of the models. Jen is quiet, possibly jetlagged, but ever so friendly and amiable.
12:45
A Channel Seven news personality MCs the event, and introduces the shows to his captive audience. We hear them cheer (and a great deal of wolf whistling) at the announcement that Jennifer Hawkins is about to step out). The models line up in order and Sylvia coordinates their positions. The music starts. Jen walks out first to a bellow of cheers and claps, and the rest of the models follow.
A flurry of models come off the runway and the second change begins. The intensity of the atmosphere and stress levels hikes up a notch. Half-naked models, both male and female, get ready for their next lot of digs. Shoes, skirts, and blouses are strewn all over the floor, and it will be the Dresser’s job to put them neatly back into order. I dress Lloyd in a black embroidered shirt, a perfectly-fitted grey suit and black leather loafers. No tie this time, thank God. And this time, dressing him is over in a fast 10 seconds.

All the models line up once more, and walk the runway.
13:00
The first parade is over, and everyone breathes a collective sigh of relief. But our thoughts immediately turn to the next parade in 30 minutes. We need a new rack of clothes, and the models need some fresh air. The Dressers rest for all but five minutes – there are shoes to be put away, shirts to be hung correctly, and clothes to be transported away, ready for the Festival rack.
I accompany a couple of the Dressers to the storeroom where we work swiftly to swap old clothes with new. We triple check that we have all the clothes, and that they are in perfect order.
13:15
Like scenes out of The Devil Wears Prada, we run back to headquarters with a rack of clothes in tow, and like vultures, the Dressers claim the outfits that have been assigned to their model.
Most of the models are back now, and start getting changed.
All but one – Lloyd has gone missing! I wait earnestly for a while, but still no sign of him. Sylvia desperately tries to get a hold of him. I stand forlorn, holding his shirt and jeans, which thankfully only entails a quick change.
13:30
But Lloyd is not the only person tardy. Jen is running late again, and Parade 2 is delayed by another 15 minutes.
Lloyd finally bursts through the door and quickly pulls off his shirt. I put a new one on him – a floral Wayne Cooper oxford…sounds cruel and torturous to put onto a man’s back, but it is far too frantic to chuck a tantrum. I make a conscious effort not to ogle as he strips down to his briefs, and hurriedly give him the jeans he is to wear. He slips on his own bohemian necklace to complete the look.
13:40
Jen Hawkins finally arrives and knowing full-well she is running behind schedule, madly steps into her dressing room. She reappears, dazzling in a black, beaded shift dress. Everyone assumes their positions, and Parade 2 begins.
The next 20 minutes entail more wardrobe changes, running backstage in six-inch heels and more flinging off of various garments. Oh yeah, and a major music malfunction occurs midway. The look on everyone’s faces is priceless, but the show goes on.
14:00
As the second parade comes to a close, we put everything back in order, ready for the next rack of clothes. There is (thankfully) only one parade left – the third one due to start in half an hour. Sylvia has put a ban on anyone leaving the backstage area (thanks Lloyd) so whilst we wait for the arrival of the new racks, models and dressers take a breather. Some models grab a quick bite to eat whilst the others talk amongst themselves, or take some timeout on the floor.
14:15
The clothes are here! And models, dressers and stylists alike get to work. Lloyd is unnerved to find he is wearing a farmer shirt underneath a pair of suspenders. Sounds heinous but he pulls it off effortlessly. Naturally, it doesn’t take too long to dress him, so I help out some of the other girls whose female models are struggling with pulling off their boots, and unbuttoning their tops.
It might sound a bit pervy but things backstage go at a million miles an hour that even the male models don’t flinch when the female model next to him is kind of topless! I guess a job is a job, and much to the envy of a many men out there, they probably see it all the time.
14:30
It is Jennifer Hawkins’ last roll of the dice, before she spends the afternoon signing autographs and taking photos with a multitude of fans. She stands next to me, waiting for instructions, wearing a breathtaking Yeojin Bae dress – a coral silk georgette draped bodice that connects to a silk satin tiered bandage skirt. The coral is amazing against her tan, and her hair, now in a loose ponytail, is so effortlessly chic.
14:35
The third and last parade kicks off. Lloyd comes off the runway and announces that he is loving the suspenders. But no time to spare. I quickly pull off his clothes and dress him. Zoe gives him the ultimate accessory – a pair of bongo drums! Whilst he spends a good 10 minutes figuring out how to carry such an accessory, Zoe unsuccessfully convinces the other model, Adam, to carry the tambourine. Too funny.
15:00
The shows wraps up, and everyone clambours to get a photo backstage with Jen. She is clearly tired, but obliges for a few. I note that she is always so pleasant despite being carted to and fro, most likely all weekend, and having instructions barked at her; what to do, where to go, what to wear.
As she prepares to pack up and leave for Sydney that same evening, we pack the clothes away, before grabbing some much-needed sustenance with the models. After polishing off the sandwiches and fruit, we are amused to find a hoard of people hanging around the entrance/exit to backstage, eagerly awaiting their brush with fame, in the form of Jen. There is burly security outside, ensuring the camera flashes and overzealous boys don’t obstruct the former Miss Universe.
15:10
Jen emerges, wearing her own clothes – clad in a simple tee shirt, jeans and a tan fringed bag. Stunning. She navigates a fuss-free way out after saying a personal goodbye to all of us dressers and stylists. Wow.
A couple of dressers and I, along with Sylvia, head into Jen’s dressing room to find her parade outfits hung haphardly on the racks, or strewn over the floor. Nicola Finetti, Rebecca Taylor, Yeojin Bae, Steve Madden boots. We fold them away and pack them into Jen’s suitcase, so that she can take it back with her to Sydney. I notice she takes a size 40 in shoes, and that she borrowed Courtney Chircop’s strapless bra for the parade! Sylvia takes care of that, whilst we finish up, in awe and totally spun out that we just packed Jennifer Hawkins’ suitcase!
15:20
Our day ends an hour ahead of schedule (relief!) and after tidying up and transporting the rack of clothes back to its home, we are free to spend the rest of our day as we please.
Roll on tomorrow!

Day 2 – Sunday 22 February 2009
Before the show
Less Dressers turn up today so I volunteer to coordinate the dressing of two models – I stick with Lloyd, who I hope requires minimal attention, and I primarily shift my focus to Gemma Bidstrup, who is sans Dresser. I familiarise myself with her SIX pairs of shoes, the myriad of cuffs, necklaces and headpieces she must wear, and the dreaded stockings. Thankfully, she’s a consummate professional, having taken part in countless runway shows in the past.
During the show
Everyone’s in a noticeably more relaxed mood today, but unfortunately it shows on the catwalk. In between parades, the models are blasted for not performing their formations correctly, and for appearing slack and out of touch. They are warned that if it continues into the next parade, Myer won’t be booking any of them for future shows. It really hits home what an integral role the model has in selling the product they’re wearing – and it’s especially an eye-opener seeing how they react to criticism of their work.
Before the third parade, the models spend their break rehearsing their formations over and over again. They are told their looks have to be ”strong” and “energetic”, with “half-smiles” dictating the last parade.
Dressing the uber lithe Gemma B is an absolute dream – she’s polite, friendly, intelligent, conversational and, in my personal opinion, just as flawlessly stunning as Jennifer Hawkins. During the parades, she takes me through the various jewelry she had grief with putting on during yesterday’s parades, as well as the exorbitant amount of shoes she has to change into.
I run back and forth between Lloyd (who seems to be doing okay, solo) and Gemma, working up an absolute sweat. It’s completely crazy and mad backstage, belts are buckled, hair and makeup run frantically around, and the models try to grasp the concept of teetering around in 17cm stacked heels. It is so much easier dressing a man.
Show’s over!
The Myer fashion parades are over for another season, with A/W 09 particularly noteworthy due to Jen Hawkins’ first ever Perth appearance and her Supermodels-in-the-making, Courtney and Luke, making their catwalk debut since appearing on Make Me A Supermodel.
After she pulls on her off-duty model outfit (faded denim cut-offs and an oversized white tee) and powders her nose, I grab a quick photo with Gemma, and thank her for being so great to work with. I also apologise to Lloyd for neglecting him for most of the show!

The models congregate for a professional group shot, and us dressers start ripping the gaffa tape off the soles of the shoes, and return the clothes to the rack one last time.
Having worked virtually seven days this week, I am pretttty exhausted. Who would’ve thought dressing models would come down to such a fine art? Fashion parades are always a heap of fun though, and it has definitely changed my perception of the industry. Yes, it can get insanely frivolous, but it’s a multi-million dollar business, and one that undeniably has major cultural influences on our era.
